Is UX considered in your opinion a ranking factor on Google? If so, what should we do and how?
This question was asked by Luca Tagliaferro.
We already know that Google prefers mobile friendly sites over non-mobile friendly ones. That’s really a user experience ranking factor right there.
If you think like a search engine, search engines have customers too. Their customers want the best results for their query. So, not only do they want the most relevant information, they want to be able to get to it..
- Quickly – This is why page loading time is also a ranking factor.
- And, without having to jump through hoops once they get to the site. This is why Google dings mobile sites with popups.
Finally, it’s really in your best interest to design a site the provides information in a very easy way for the visitor to consume. That means you should think about your navigation and how your site is structured. All of this plays a role in your site user experience. The way your site is structured also affects the site’s SEO. Text link navigation is still an important part of how search engines and humans understand your site. If it’s confusing, you lose the bots and the humans!
Today’s book recommendation:
In the video I made to compliment this post, I mention the book Purple Cow by Seth Godin. It’s a good book to make you think about how you should approach all your marketing (and products) with the sole aim of being remarkable. If your UX is remarkable, more people will talk about it and the more backlinks you’ll get (which is GREAT for SEO).